Report

Mobile Applications for Agriculture and Rural Development

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collection.link.96
https://openknowledge.worldbank.org/handle/10986/2204
collection.name.96
Other Infrastructure Study
dc.contributor.author
Qiang, Christine Zhenwei
dc.contributor.author
Kuek, Siou Chew
dc.contributor.author
Dymond, Andrew
dc.contributor.author
Esselaar, Steve
dc.date.accessioned
2015-05-19T15:24:27Z
dc.date.available
2015-05-19T15:24:27Z
dc.date.issued
2012-05
dc.date.lastModified
2021-06-14T10:09:54Z
dc.description.abstract
The dynamic growth of mobile communications technology is creating opportunities for economic growth, social empowerment, and grassroots innovation in developing countries. One of the areas with the greatest potential impact is in the contribution that mobile applications can make to agricultural and rural development (ARD), by providing access to information, markets, and services to millions of rural inhabitants. For both agricultural supply and demand, mobile phones can reduce waste, make delivery more efficient, and forge closer links between farmers and consumers. This report provides policymakers and development practitioners with a guide that facilitates the development and deployment of mobile applications for ARD. It also informs their understanding of the key drivers for promoting such applications and services in their countries. Using James Moore’s (1996) revised definition of ecosystems: economic communities based on interacting organizations and individuals the report identifies a wide range of players in the ecosystem for m-ARD apps, such as mobile network operators, m-app (mobile applications) providers, content providers, and various types of users. M-apps are software designed to take advantage of mobile technology and can be developed for technology besides mobile phones. But mobile phones have many key advantages: affordability, wide ownership, voice communications, and instant and convenient service delivery. As a result, there has been a global explosion in the number of m-apps, facilitated by the rapid evolution of mobile networks and by the increasing functions and falling prices of mobile handsets. M-apps are markedly different in developing countries because they typically run on second-generation (2G) phones rather than smartphones, which are far more common in developed countries. The report reviews country examples and extracts policy lessons and good practices. It also presents detailed studies of cases from Kenya, Philippines, and Sri Lanka, as well as summarizes 92 case studies from Africa, Asia, and Latin America. The goal is to provide a comprehensive understanding of the development impact, ecosystem, and business models for mobile applications in ARD. The report is intended to complement the recent ICT in Agriculture eSourcebook. One of the main findings is that an enabling platform (or platforms) is probably the most important factor for the development of m-ARD apps. Platforms can facilitate interactions among ecosystem players, increase access to users, provide technical standards, and incorporate payment mechanisms.
en
dc.identifier
http://documents.worldbank.org/curated/en/2015/05/24442715/mobile-applications-agriculture-rural-development
dc.identifier.uri
http://hdl.handle.net/10986/21892
dc.language
English
dc.language.iso
en_US
dc.publisher
World Bank, Washington, DC
dc.rights
CC BY 3.0 IGO
dc.rights.holder
World Bank
dc.rights.uri
http://creativecommons.org/licenses/by/3.0/igo/
dc.subject
COMPUTING DEVICES
dc.subject
MOBILE APPLICATIONS
dc.subject
FINANCIAL SERVICES
dc.subject
ENABLING ENVIRONMENTS
dc.subject
E-MAIL
dc.subject
EQUIPMENT
dc.subject
CUSTOMER
dc.subject
MATERIALS
dc.subject
SEARCH
dc.subject
INTERFACES
dc.subject
GOVERNMENT FUNDING
dc.subject
INFORMATION FLOWS
dc.subject
VIDEO
dc.subject
MONITORING
dc.subject
ISP
dc.subject
CONSULTANTS
dc.subject
TRANSMISSION
dc.subject
CAPACITY BUILDING
dc.subject
STORAGE FACILITIES
dc.subject
TRACEABILITY
dc.subject
PRICE
dc.subject
JOINT VENTURES
dc.subject
CREDIT CARD
dc.subject
MANAGEMENT SYSTEMS
dc.subject
INFORMATION SYSTEMS
dc.subject
PRODUCT DEVELOPMENT
dc.subject
CASH FLOWS
dc.subject
E-GOVERNMENT
dc.subject
COMPUTER
dc.subject
COMMUNICATIONS
dc.subject
DATA
dc.subject
ADVERTISING
dc.subject
BUSINESS PARTNERS
dc.subject
COMMERCE
dc.subject
INFORMATION SERVICES
dc.subject
CUSTOMIZATION
dc.subject
TARGETS
dc.subject
INTEGRATION SOLUTIONS
dc.subject
MOBILE NETWORK
dc.subject
CONTENT PROVIDERS
dc.subject
FINANCIAL INSTITUTIONS
dc.subject
BUSINESS SERVICES
dc.subject
BUYERS
dc.subject
INFORMATION SERVICE
dc.subject
CONSULTANT
dc.subject
WIRELESS DEVICES
dc.subject
WEB
dc.subject
PENETRATION RATE
dc.subject
E-MARKETPLACE
dc.subject
MATERIAL
dc.subject
RFID
dc.subject
EMPLOYMENT CREATION
dc.subject
CAPITAL INVESTMENTS
dc.subject
TRANSACTIONS
dc.subject
PROJECT MANAGEMENT
dc.subject
BROADCAST
dc.subject
HUMAN CAPITAL
dc.subject
MARKET POTENTIAL
dc.subject
BUSINESS OPERATIONS
dc.subject
INSPECTION
dc.subject
PROCUREMENT
dc.subject
BUSINESS PLAN
dc.subject
GLOBAL MARKET
dc.subject
FINANCIAL TRANSACTIONS
dc.subject
PAYOUT
dc.subject
IMPACT ASSESSMENTS
dc.subject
SOFTWARE
dc.subject
BEST PRACTICES
dc.subject
CELLPHONE
dc.subject
MARKET PRICES
dc.subject
BUSINESS DEVELOPMENT
dc.subject
MOBILE PHONE
dc.subject
COMMUNICATIONS TECHNOLOGIES
dc.subject
GPS
dc.subject
ELECTRICITY
dc.subject
SOFTWARE ARCHITECTURE
dc.subject
RURAL ACCESS
dc.subject
KNOWLEDGE WORKER
dc.subject
NETWORKS
dc.subject
CELLPHONES
dc.subject
FRAMEWORK FOR DEVELOPMENT
dc.subject
INFORMATION PROVIDERS
dc.subject
GOVERNMENT ORGANIZATIONS
dc.subject
PRIVATE SECTOR
dc.subject
EMAIL
dc.subject
ELECTRONIC DATA
dc.subject
SUPPLY CHAIN
dc.subject
BROWSERS
dc.subject
NEW MARKETS
dc.subject
QUERIES
dc.subject
INFORMATION PROVISION
dc.subject
SOFTWARE APPLICATIONS
dc.subject
RESULT
dc.subject
MENUS
dc.subject
ICT
dc.subject
MANAGEMENT SERVICES
dc.subject
SUPPLY CHAINS
dc.subject
BUSINESS
dc.subject
BUSINESSES
dc.subject
PHONES
dc.subject
COMMERCIAL BANKS
dc.subject
TYPES OF USERS
dc.subject
PERFORMANCE
dc.subject
REVENUE MODEL
dc.subject
FUNCTIONALITY
dc.subject
FINANCIAL SUPPORT
dc.subject
COMMUNICATION
dc.subject
PRIVATE PARTNERSHIPS
dc.subject
SOFTWARE DEVELOPMENT
dc.subject
ONLINE BANKING
dc.subject
COMMODITIES
dc.subject
COMMUNICATION TECHNOLOGY
dc.subject
PAYMENT SYSTEMS
dc.subject
EGOVERNMENT
dc.subject
SERVER
dc.subject
MIDDLEMEN
dc.subject
UNIVERSAL SERVICE
dc.subject
FINANCIAL BENEFITS
dc.subject
BUSINESS ACTIVITIES
dc.subject
NEW MARKET
dc.subject
DATA ENTRY
dc.subject
CREDIT CARDS
dc.subject
SUPERVISION
dc.subject
MARKET RESEARCH
dc.subject
INFORMATION SYSTEM
dc.subject
RADIO STATIONS
dc.subject
BUYER
dc.subject
DATA RATES
dc.subject
VALUE CHAIN
dc.subject
MOBILE  PHONE
dc.subject
FINANCIAL RESOURCES
dc.subject
CONSUMER GOODS
dc.subject
PAYMENT SYSTEM
dc.subject
INFORMATION
dc.subject
JOINT VENTURE
dc.subject
SUPPLY CHAIN INTEGRATION
dc.subject
INFRASTRUCTURE DEVELOPMENT
dc.subject
SUPPLY CHAIN OPERATIONS
dc.subject
MENU
dc.subject
E-MAIL MESSAGES
dc.subject
BUSINESS MODELS
dc.subject
MARKET INFORMATION
dc.subject
BROADCASTS
dc.subject
ENABLING ENVIRONMENT
dc.subject
SATELLITE
dc.subject
TELEVISION
dc.subject
NEW TECHNOLOGIES
dc.subject
QUERY
dc.subject
INSTITUTIONS
dc.subject
MARKET SEGMENT
dc.subject
LINK
dc.subject
COMPUTERS
dc.subject
TELECOMMUNICATIONS
dc.subject
PHONE NUMBER
dc.subject
BUSINESS TO BUSINESS
dc.subject
CELL PHONE
dc.subject
MOBILE APPLICATION
dc.subject
FINANCIAL ADMINISTRATION
dc.subject
PRODUCTIVITY
dc.subject
FINANCING PLANS
dc.subject
MARKETING
dc.subject
PRIVATE INVESTMENT
dc.subject
AUTOMATION
dc.subject
SERVICE PROVIDER
dc.subject
LINKS
dc.subject
PAYMENT METHODS
dc.subject
INFORMATION NETWORK
dc.subject
PAYOUTS
dc.subject
DIGITAL TECHNOLOGIES
dc.subject
CUSTOMER SERVICE
dc.subject
PRIVATE SECTOR DEVELOPMENT
dc.subject
E- GOVERNMENT
dc.subject
CALL CENTER
dc.subject
DATABASES
dc.subject
EXPORT MARKET
dc.subject
APPLICATION DEVELOPMENT
dc.subject
MOBILE SERVICE
dc.subject
APPLICATION PROGRAMMING
dc.subject
RADIO
dc.subject
DEBIT CARDS
dc.subject
BROADBAND
dc.subject
CAPABILITIES
dc.subject
ADMINISTRATIVE COSTS
dc.subject
TELEPHONE
dc.subject
DIGITAL DIVIDE
dc.subject
MARKET PRICE
dc.subject
ACCESS TO INFORMATION
dc.subject
GOVERNMENT SERVICES
dc.subject
USERS
dc.subject
PHONE
dc.subject
TECHNOLOGY
dc.subject
EGOVERNMENT PROJECTS
dc.subject
TRANSACTION
dc.subject
PROTOTYPES
dc.subject
OPERATING SYSTEM
dc.subject
SYSTEM DEVELOPMENT
dc.subject
CUSTOMER LOYALTY
dc.subject
COMPUTER SCIENCE
dc.subject
FRAUD
dc.subject
RESULTS
dc.subject
INFORMATION DATABASE
dc.subject
MOBILE SERVICES
dc.subject
MOBILE NETWORKS
dc.subject
UNIVERSAL ACCESS
dc.subject
MOBILE COMMUNICATIONS
dc.subject
PERSONAL DATA
dc.subject
SECURITY FEATURES
dc.subject
BROADBAND NETWORKS
dc.subject
PRICE INFORMATION
dc.subject
NICHE MARKET
dc.subject
IMAGES
dc.subject
MARKET SEGMENTS
dc.subject
ADMINISTRATION
dc.subject
GENERAL PUBLIC
dc.subject
OPERATING SYSTEMS
dc.subject
CELL PHONES
dc.subject
MARKET SHARE
dc.subject
SECURITY
dc.subject
B2B
dc.subject
NETWORK
dc.subject
SOFTWARE SUITE
dc.subject
CENTRAL SERVER
dc.subject
INSPECTIONS
dc.subject
TELECOM
dc.subject
INNOVATION
dc.subject
CERTIFICATES
dc.subject
MOBILE PHONES
dc.subject
PROFIT
dc.subject
BUSINESS MODEL
dc.subject
NUMBER OF USERS
dc.subject
CUSTOMERS
dc.subject
INTERFACE
dc.subject
SEARCHES
dc.subject
DATABASE
dc.subject
PROFITS
dc.subject
TIMELY ACCESS
dc.subject
COMMUNICATIONS TECHNOLOGY
dc.subject
TECHNOLOGIES
dc.subject
BUSINESS PLANNING
dc.subject
MULTIMEDIA
dc.subject
COMMODITY
dc.subject
INFORMATION INFRASTRUCTURE
dc.subject
PRIVATE SECTORS
dc.subject
TARGET
dc.subject
PRICES
dc.subject
USES
dc.subject
INNOVATIONS
dc.subject
USER
dc.subject
TECHNICAL STANDARDS
dc.subject
SERVICE PROVIDERS
dc.title
Mobile Applications for Agriculture and Rural Development
en
dc.type
Report
en
okr.date.disclosure
2015-05-05
okr.doctype
Economic & Sector Work
okr.doctype
Economic & Sector Work :: Other Infrastructure Study
okr.docurl
http://documents.worldbank.org/curated/en/2015/05/24442715/mobile-applications-agriculture-rural-development
okr.globalpractice
Agriculture
okr.globalpractice
Transport and ICT
okr.googlescholar.linkpresent
yes
okr.identifier.externaldocumentum
090224b082ef5d32_2_0
okr.identifier.internaldocumentum
24442715
okr.identifier.report
96226
okr.language.supported
en
okr.pdfurl
http://www-wds.worldbank.org/external/default/WDSContentServer/WDSP/IB/2015/05/05/090224b082e3e4bb/1_0/Rendered/PDF/Mobile0applica0nd0rural0development.pdf
en
okr.sector
Information and communications
okr.theme
Financial and private sector development :: Infrastructure services for private sector development
okr.theme
Trade and integration :: Technology diffusion
okr.theme
Rural development :: Rural services and infrastructure
okr.topic
Agricultural Knowledge and Information Systems
okr.topic
Technology Industry
okr.topic
Private Sector Development :: E-Business
okr.topic
Information and Communication Technologies :: ICT Policy and Strategies
okr.topic
Industry
okr.topic
Agriculture
okr.unit
Finance Markets - GP - IBRD (GFMDR)

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