Generating Genuine Demand for Accountability through Communication : Trainer's Guide

Abstract

The trainer s guide starts with an introduction into the conceptual framework of accountability and communication. Theoretical basics are illustrated by relevant case studies, mostly taken from CommGAP s volume accountability through public opinion. This conceptual narrative is designed to familiarize trainers with the issue and its foundations, and is followed by a suggested training structure that includes learning objectives, presentation slides and key points to be communicated to an audience of a capacity building effort. The second part of this manual contains case studies that display communication for accountability in action in developing countries. These case studies and a related exercise may be used by trainers to demonstrate and exemplify how communication can be used in order to empower citizens to hold their governments accountable. In addition to the conceptual introduction and case studies, this manual provides a brief for trainers suggesting a structure for a course on generating genuine demand for accountability through communication. Presentation slides and core lessons are proposed to enable development practitioners to launch a training session of approximately one day.