Publication: Integrating Hygiene Promotion Into World Bank Projects : Experiences from Colombia and Peru
Date
2011-05
ISSN
Published
2011-05
Author(s)
Florez, Rocío
Abstract
This report has been created to provide
practical tools, tips, and methodologies for project leaders
to integrate hygiene components into their projects. It
builds on available evidence about the contribution of
behavioral change programs to the reduction of diseases, in
particular hand-washing with soap initiatives, which can
benefit health, environment, water, sanitation, and
education projects. Project leaders should view hygiene
promotion as a behavioral change process rather than a
unidirectional media or education campaign. The knowledge
generated from the research, enabling environment
assessments, and other tools can be utilized in the early
stages of project design and throughout the project cycle.
It is crucial to understand the local environment to ensure
that behavior change is sustainable once the project cycle
is complete. Awareness of the importance of hygiene will
vary in each region; therefore, every project must start
with different assumptions. Water and Sanitation Program
(WSP) and other partners continue to generate positive
examples and lessons learned and transfer knowledge. For
example, the Global Public-Private Partnership for
hand-washing with soap helps countries close the gap as they
strive to meet the millennium development goals. The tools
and guidelines referenced in this document do not offer a
strict formula, however, and should be revised and adapted
to the needs of each project. The door remains open for
continuous learning and improvement.
Citation
“Florez, Rocío. 2011. Integrating Hygiene Promotion Into World Bank Projects : Experiences from Colombia and Peru. Water and sanitation program technical paper;WSP. © World Bank, Washington, DC. http://openknowledge.worldbank.org/handle/10986/17346 License: CC BY 3.0 IGO.”