Publication: Franchising in Health : Emerging Models, Experiences, and Challenges in Primary Care
Date
2003-06
ISSN
Published
2003-06
Author(s)
Ruster, Jeff
Yamamoto, Chiaki
Rogo, Khama
Abstract
A franchise is a type of business model
in which a firm (the franchiser) licenses independent
businesses (franchisees) to operate under its brand name. A
firm might choose to expand its business through franchising
because the arrangement shifts capital investment and
day-to-day managerial responsibilities to independent
businesses, overcoming two major constraints to rapid
growth. The franchiser typically has established a
successful product line and so is able to provide
specialized business strategies to franchisees in exchange
for a fixed fee or royalty payment. Franchisers in the
health sector, often supported by international donors and
nongovernmental organizations (NGOs), establish protocols,
provide training for health workers, certify those who
qualify, monitor the performance of franchisees, and provide
bulk procurement and brand marketing.
Citation
“Ruster, Jeff; Yamamoto, Chiaki; Rogo, Khama. 2003. Franchising in Health : Emerging Models, Experiences, and Challenges in Primary Care. Viewpoint: Public Policy for the Private Sector; Note No. 263. © World Bank, Washington, DC. http://openknowledge.worldbank.org/handle/10986/11298 License: CC BY 3.0 IGO.”
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