Publication: From Burdens to Brownie Points : From “Have To’s” to “Want To’s” to Combat Climate Change
Date
2010-05
ISSN
Published
2010-05
Author(s)
Pearlman, Rob
Abstract
You don't have to be a psychologist
to find yourself having to change or influence people's
behavior. And that is a challenge, especially when the
change involves costs in time, effort, and money and the
potential benefit is not yet tangible. Though many of us
intellectually understand the global discussions about
climate change and sustainability, author frequently have
difficulty changing own daily behavior, let alone
influencing that of others. International Finance
Corporation (IFC) team has learned a lot about this over the
past seven years. Author have learned how to transform what
he initially perceived as burdens of operating building more
sustainably into real cost savings, environmental impact
reductions, and reputational benefits for IFC by changing
attitudes and behavior starting with own. These lessons are
applicable to IFC's internal operations and to helping
IFC's clients improve their sustainability performance.
Citation
“Pearlman, Rob. 2010. From Burdens to Brownie Points : From “Have To’s” to “Want To’s” to Combat Climate Change. IFC Smart Lessons Brief. © World Bank, Washington, DC. http://openknowledge.worldbank.org/entities/publication/c89805b9-cdc7-5dad-8e83-29f4e39e1b20 License: CC BY-NC-ND 3.0 IGO.”
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