Publication: Using Behavioral Science in Communication Outreach to Increase Female Participation in Natural Resource Management in Mexico
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2022-02-06
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2022-03-03
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While a range of public programs in Mexico exist to incentivize communities to conserve and manage forest natural resources, a gender gap persists in the use of these initiatives. The experiment discussed in this report was commissioned by the climate investment funds’ (CIF) evaluation and learning (E and L) initiative to understand how to improve outreach to and encourage women to engage in productive natural resource management (NRM) programs. Following an earlier behavioral diagnostic study, the World Bank and local partners conducted a randomized controlled trial (RCT) to assess the effectiveness of behaviorally informed additional outreach and engagement measures for NRM programs in Mexico. This report summarizes the findings of a field experiment commissioned by the CIF E and L initiative, with additional financing from the forest carbon partnership facility (FCPF). The experiment was designed to help identify promising strategies to improve outreach to women in order to encourage them to engage in productive natural resource management programs. This report presents the methodology used for the intervention and experimental design. It provides an analysis of the results at the locality and individual level. Finally, it provides conclusions and policy recommendations.
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“World Bank. 2022. Using Behavioral Science in Communication Outreach to Increase Female Participation in Natural Resource Management in Mexico. © World Bank. http://hdl.handle.net/10986/37075 License: CC BY 3.0 IGO.”
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