Publication: Social Marketing of Bednets in Tanzania

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Date
2005-12
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Published
2005-12
Author(s)
Nathan, Rose
Mponda, Hadji
Mshinda, Hassan
Abstract
Malaria is still a devastating disease in sub Saharan Africa where it kills at least one million people every year (United Nations Children's Fund, or UNICEF 2003). Children are most vulnerable to malaria attacks, which kill more than 3,000 children every day, largely in Africa. At least 100 Tanzanian children die daily because of the disease. Another high-risk group is pregnant women. However, all other adults are also exposed to substantial risk of malaria. In Tanzania, control and care of malaria puts a huge burden on financial and economic costs both at micro and macro levels, thus translating into enormous poverty implications. As such, malaria has a potential in slowing down the achievement of the millennium development goals (MDGs) in countries where it is endemic as is the case in many parts of Tanzania.
Citation
Nathan, Rose; Mponda, Hadji; Mshinda, Hassan. 2005. Social Marketing of Bednets in Tanzania. Africa Region Findings & Good Practice Infobriefs; No. 257. © World Bank, Washington, DC. http://openknowledge.worldbank.org/entities/publication/2464d4fb-3248-5d6b-95db-98270a48b38b License: CC BY 3.0 IGO.
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