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Publication(World Bank, Washington, DC, 2007-06) Hackett, Julie ; Sum, June-WeiThis note explores how a community-driven approach has successfully made inroads in Sierra Leone, a country racked by internal violence and without a tradition of widespread civic participation. By mobilizing village members to work together to rebuild physical infrastructure destroyed by the war, the World Bank's National Social Action Project is also rebuilding trust and collective action amongst a divided population. In particular, the project targeted areas not previously serviced by Government, 'newly accessible areas,' (those which were under rebel control until the end of the war in 2002); as well as the most vulnerable population groups within those areas.
Publication(World Bank, Washington, DC, 2001-12) Chibwana, Bridget ; Mohan, PrasadThe note looks at the strategy of the Malawi Social Action Fund (MASAF) in linking the roles of information, education, and communication (IEC), designed through a process known as "systematic client consultations" which involved nongovernmental organizations, communities, government officials, as well as donor participants. Given the budget for IEC activities was high, a public awareness campaign was launched early on, and follow-on programs reinforced the benefits from MASAF subprojects: it involves a two-way communication, where facilitators work intensively with the communities on identifying IEC needs, and gaps. Significant impacts of this free flow of information have been better working relationships between stakeholders, and improved trust among the various key players. Among the lessons learned, the importance for an IEC campaign to precede project implementation is reinforced, so as to inform, and shape opinion on project features, provided such communication initiative is followed up with a second wave of clarification, and by regular dissemination of project experiences, emphasizing the non-political, non-partisan nature of the project, enhancing responsiveness to community demands, and, highlighting adherence to publicly-stated norms.