WPS7160 Policy Research Working Paper 7160 SME Exchanges in Emerging Market Economies A Stocktaking of Development Practices Alison Harwood Tanya Konidaris Finance and Markets Global Practice Group January 2015 Policy Research Working Paper 7160 Abstract In recent years, many emerging market countries have to discuss these and other questions. It does not recommend developed or are in the process of developing SME a specific model to follow and does not address specific con- Exchanges to provide financing to SMEs, but few have text issues, however the analysis suggests approaches that are succeeded. This paper aims to help stock exchanges and widespread and/or could be beneficial to consider such as policy makers think through the key questions to be (1) focus on SMEs with a sizeable growth rate, (2) have the addressed to determine if, when, how and for whom to SME exchange legally related to the main board, (3) do not develop an SME Exchange in emerging market countries. reduce disclosure content to reduce costs, (4) allow private It takes stock of some of the actions that exchanges can placements, (5) have well regulated advisors to vet issuers take to reduce issuance costs, in time and money for SMEs, and provide comfort to investors about the quality of the without compromising the prudential needs of investors. issue, (6) have outreach, public awareness campaign and The paper draws on the experience of seven SME training for SMEs, (7) consider tax incentives for investors. Exchanges and the World Federation of Exchanges that The report is the first in a series on this topic, and subsequent participated in a workshop organized and led by the WBG reports will address and expand on related and broader issues. This paper is a product of the Finance and Markets Global Practice Group. It is part of a larger effort by the World Bank to provide open access to its research and make a contribution to development policy discussions around the world. Policy Research Working Papers are also posted on the Web at http://econ.worldbank.org. The authors may be contacted at aharwood@ifc.org and tkonidaris@ifc.org. The Policy Research Working Paper Series disseminates the findings of work in progress to encourage the exchange of ideas about development issues. An objective of the series is to get the findings out quickly, even if the presentations are less than fully polished. The papers carry the names of the authors and should be cited accordingly. The findings, interpretations, and conclusions expressed in this paper are entirely those of the authors. They do not necessarily represent the views of the International Bank for Reconstruction and Development/World Bank and its affiliated organizations, or those of the Executive Directors of the World Bank or the governments they represent. Produced by the Research Support Team SME Exchanges in Emerging Market Economies: A Stocktaking of Development Practices Alison Harwood, Tanya Konidaris 1 JEL Classification: G15 International Financial Markets G18 Government Policy and Regulation G23 Non-bank Financial Institutions • Financial Instruments • Institutional Investors O16 Financial Markets • Saving and Capital Investment • Corporate Finance and Governance Keywords: SME Exchange, SME capital market, SME finance, emerging market, equity market, market development 1 This paper was produced by Alison Harwood, Practice Manager, and Tanya Konidaris, Senior Securities Market Specialist, Capital Markets and Corporate Governance area, Finance & Markets Global Practice. The authors would like to thank the World Federation of Exchanges and representatives from the stock exchanges that participated in the information-sharing workshop: NSE India Emerge (India), JSE AltX (South Africa), GreTai Securities Market (Taipei), BM&FBOVESPA Bovespa Mais (Brazil), WSE NewConnect (Poland), BIST ECM (Turkey), and TSX Venture Exchange (Canada). The authors would also like to thank Yasin Ceviz for his valuable research assistance in preparing this paper. Contents Contents ............................................................................................................................................................. 2 Acronyms and Abbreviations .................................................................................................................... 4 I. Context: Setting the Stage for SME Exchanges in Emerging Market Countries .................. 5 II. The Current State of SME Exchanges ................................................................................................ 8 A. What Is an SME? ................................................................................................................................... 8 B. The Current State of SME Exchanges ............................................................................................. 9 III. The Need for SME Exchanges ...........................................................................................................12 A. SME Financing: The Role of Exchanges..................................................................................12 IV. Building an SME Exchange .................................................................................................................14 A. Structure of the Exchange .................................................................................................................14 1. Legal Structure ............................................................................................................. 14 2. Branding the Exchange ................................................................................................ 16 3. Graduating to the Main Board ..................................................................................... 17 A. Market Participants .............................................................................................................................18 1. Issuers and Issuance ..................................................................................................... 18 2. Investors ....................................................................................................................... 20 C. Regulations, Fees, and Other Requirements ................................................................................21 1. Workable Cost Structures ............................................................................................ 21 2. Reducing Regulations and Protecting Investors .......................................................... 22 D. Bridging the Information Gap between Issuers and Investors: The Use of Advisors .....27 1. Advisor Requirements ................................................................................................. 27 2. Who Can Be an Advisor? ............................................................................................ 30 E. Improving Trading and Liquidity....................................................................................................31 1. The Need for Specialized Secondary Market Intermediaries ...................................... 31 2. Improving Secondary Market Liquidity ...................................................................... 32 3. Encouraging Research ................................................................................................. 33 F. Providing Other Incentives to List and Invest .............................................................................35 1. Government Support and Incentives ............................................................................ 35 3. Exchange Incentives and Support—Outreach and Training ........................................ 37 4. Creating a National Campaign: Combining Government and Exchange Efforts ........ 39 V. Conclusion..................................................................................................................................................39 2 3 Acronyms and Abbreviations AA Authorized Advisor AIM Alternative Investment Market ASX Australian Securities Exchange ATP Alternative Trading Platform BNDES Banco Nacional do Desenvolvimento Econômico e Social (Development Bank of Brazil) CVM Comissão de Valores Mobiliários (Securities and Exchange Commission of Brazil) DA Designated Advisor ESB Emerging Stock Board EMC Emerging Market Country EU European Union GDP Gross Domestic Product IPO Initial Public Offering IT Information Technology MM Market Maker NC NewConnect OTC Over-The-Counter PE Private Equity SEBI Security and Exchange Board (of India) SME Small and Medium Enterprise TSXV TSX Venture Exchange VC Venture Capital VCT Venture Capital Trust WBG World Bank Group WSE Warsaw Stock Exchange Currencies are in U.S dollars unless stated otherwise. 4 I. Context: Setting the Stage for SME Exchanges in Emerging Market Countries Small and Medium Enterprises (SMEs) play a strong role in economic development in many countries around the world. Over the years, numerous countries and exchanges have approached the World Bank Group (WBG) asking for advice on how to develop SME exchanges. While SME exchanges may be valuable to have, many countries have attempted to develop them but few have succeeded. There are some successes in developed countries, such as the Alternative Investment Market (AIM) in the United Kingdom, TSX Venture Exchange (TSXV) in Canada, and the Australian Securities Exchange (ASX) in Australia, but several less so. Developing SME exchanges in emerging market countries (EMCs) is a more difficult challenge, largely because the size of the SMEs is so small. GreTai Securities Market in Taipei and Warsaw Stock Exchange (WSE) NewConnect in Poland have had some success. Others, with significant numbers of SMEs in their economies, have had more modest success and are struggling to understand why. A key issue is how to reduce the costs of issuance in time and money for the SMEs given their small size, but without compromising the prudential needs of investors. There are other difficult challenges as well. This paper takes stock of the actions that several SME exchanges have taken to help reduce issuance costs, in time and money, to encourage new issuance and investment. It draws on the experience of seven SME exchanges and the World Federation of Exchanges that participated in a workshop organized and led by the WBG to discuss critical questions, including the following: 2 • If and when an SME exchange should be developed • Which types of SMEs it might serve • Which types of investors should participate • How the operation should be set up legally • What type of regulatory approach works to reduce issuance costs and requirements without harming investors • If incentives should be given and if so what type The goal is to provide a document that helps stock exchanges, and policy makers, think through the key questions that need to be addressed to determine if, when, how, and for whom to develop an SME exchange. The paper does not address two important areas: • It does not address the broader issues that need to be considered when building any marketplace, such as whether there are sufficient SMEs and investors, a supportive legal and regulatory context, institutional capacity, and political-economic context. It focuses 2 The seven exchanges are NSE India Emerge (India), JSE AltX (South Africa), GreTai Securities Market (Taipei) BM&FBOVESPA Bovespa Mais (Brazil), WSE NewConnect (Poland), BIST ECM (Turkey), and TSX Venture Exchange (Canada). The CEO of the World Federation of Exchanges also participated. They were selected to participate in the stocktaking because they have operating SME exchanges and have experiences to share in developing them, some more successful than others. Many have the conditions in place to support the SME exchanges. 5 primarily on technical steps exchanges might adopt related to exchange operations. Before applying these actions, an intensive diagnostic would be needed to assess whether the broader context is conducive. Taking the measures discussed in this paper alone will not spark a successful SME exchange. • It does not propose a specific model to follow. Each exchange would need to consider how to apply and combine the elements noted. Although a specific model is not proposed, there are approaches that this analysis suggests are widespread and/or could be beneficial to consider (see Figure 1). The stocktaking showed that most exchanges: • Focus on SMEs that have a fairly sizable growth rate, as they will have capital demands and be most willing to use an exchange to obtain it. • Are legally related to a main board, often to receive some form of subsidy; few are stand- alone entities. • Do not reduce disclosure content to reduce costs. Content is considered too important. They reduce other requirements, such as the frequency of submitting disclosure documents and allowing online dissemination rather than requiring printed materials. • Allow issues to be done as private placements, to further reduce entry requirements and costs, at least as a first-stage step to being listed. • Have advisors that vet issuers and provide comfort to investors about the quality of the issue. To be most effective, these advisors should be licensed, regulated, and sanctioned if they support too many ultimately poorly performing issuers. • Have outreach, public awareness campaigns, and training for SMEs to build understanding, interest, and capacity among market participants. • Benefit from tax incentives for investors, typically as part of a broader SME finance program. This paper is the first in a series on this topic. Several additional questions will be addressed in future papers, including the preconditions for an SME exchange, the SME exchanges’ relationship with the main board, why investors invest in SME exchanges, and the nature and impact of reducing corporate governance requirements. 6 Figure 1. Key Conclusions Note: MM = market maker; SME = small and medium enterprise. 7 II. The Current State of SME Exchanges A. What Is an SME? There is no standard definition of what constitutes an SME. Definitions of an SME vary widely across countries and regions, although the criteria include a maximum level for one or more of the following criteria: number of full employees and/or annual sales turnover. 3 These differing SME definitions across countries can make an international comparison ambiguous. However, for the purpose of this paper, instead of taking into account any specific SME definition, we will rely on each country’s own national criteria for an SME definition (see Table 1). Table 1. SME Definitions Country Number of Employees Annual Sales Turnover India — — South Africa <200 <$6.2 million Taiwan <200 <$3.3 million Brazil Industrial sector <500 — Service sector <100 — Poland <250 <$68 million Turkey <250 <$12 million Source: WBG compilation of exchange information. Note: — = not available. • SMEs in the European Union (EU) are defined as enterprises that have fewer than 250 employees and do not have sales that exceed €50 million ($68 million) or an annual balance sheet that exceeds €43 million ($58 million). As a member of the EU, Poland adopts this definition. • South Africa applies differing criteria for different business sectors. The definition of SMEs in South Africa is set out in the National Small Business Amendment Act of 2003. The classification distinguishes between different sectors and takes full-time employees (less than 200), annual turnover, and total gross asset value into account. • Brazil adopts the number of employee criteria for the definition of SMEs; this differs according to business sector (industrial sector fewer than 500 employees, service and commercial sector fewer than 100 employees). • In India, SMEs are defined in the Micro, Small and Medium Enterprises Development Act, 2006, and the definition for enterprises engaged in manufacture, production, processing, or preservation of goods is investment in plant and machinery in their business of less than Re 100 million ($1.6 million). 3 See Edinburgh Group, “Growing the Global Economy through SMEs”; Enterprise and Industry Publications, European Commission, “The New SME Definition”; Reserve Bank of India, “Micro, Small and Medium Enterprises.” 8 B. The Current State of SME Exchanges As we have noted, building an SME exchange is difficult to do successfully, even in advanced economies and particularly in EMCs where the SMEs are significantly smaller in size (see Table 2). The United Kingdom’s Alternative Investment Market (AIM), the London Stock Exchange’s international market for smaller growing companies, is most commonly cited as a successful SME exchange, having listed more than 3,400 companies from around the globe since it was established in 1995. 4 Attempts have been made to duplicate the AIM model in a number of emerging market jurisdictions: particularly its use of a Nominated Advisor, or Nomad, to provide support for SMEs before and after listing on the exchange and to assess the appropriateness of the SME to be listed; access to a knowledgeable advisory community; and a balanced regulatory framework that facilitates ease of entry and less onerous requirements for SMEs while offering appropriate investor protection. The AIM framework, however, may need to be customized for the smaller EMCs, whose SMEs are much smaller than AIM companies and require a low cost structure, and whose advisors are less established. AIM relies on a supportive ecosystem, including the following: • Nomads that have an established business and reputation (e.g. advisors with corporate finance experience, who may not exist in EMCs). • Nomads that are sanctioned if they bring poor quality companies to market, not only by the exchange, but also by a knowledgeable investor base. • The AIM system does not reduce costs for the issuer; the exchange is not marketed as a low-cost exchange. AIM maintains a significant regulatory framework, and in addition sponsors bring direct costs to the issuer. This implies higher costs that smaller emerging market issuers may not be able to bear. The average market capitalization of AIM companies is $80 million, although the median is $20–25 million. Experience with SME exchanges in EMCs is on the whole more recent. Although it is still early to measure success for many, several exchanges at the workshop felt that their growth did not match the role of SMEs in their economies. Some SME exchanges have reached a large number of companies. These examples are typically found in the larger EMCs such as China, and although like AIM their companies may be larger than the typical EM SMEs, they offer valuable insights and lessons. Most notable are the following: • Shenzhen Stock Exchange’s SME board (established in 2004) and ChiNext (established in 2009), which have 1,500 SMEs listed, of which 23 percent are high-tech. Listed companies come from the central and western parts of China; thus the capital market has promoted less developed regions. • Poland’s WSE NewConnect Market (established in 2007), which lists 442 SMEs as of March 2014 and 508 SMEs since its launch. 4 AIM has faced challenges resulting from the global financial crisis as weaker companies left the market during the recession. At year end 2013 it had approximately 1,100 companies listed, down more than a third since 2007. 9 • Taipei’s GreTai Securities Market, established in 1994, which has listed a total of 1,133 companies since its launch. Some exchanges have faced key challenges to growth: • South Africa’s Johannesburg Stock Exchange AltX, established in 2003, with 106 companies listed since the exchange began, currently has 60 companies listed. It was based on the AIM model and has raised $2.03 billion from launch until the end of December 2013. Between 2003 and 2008, AltX grew significantly in terms of listings and market capitalization. This declined in the wake of the 2008 financial crisis, and the number of listings has continued to shrink. • Brazil’s BM&FBOVESPA Bovespa Mais, launched in 2005, suffers from a lack of investor demand. It subsequently revised its approach in 2011 to target a new generation of entrepreneurs in medium-sized companies (not only the traditional family owned) that wanted to go public but were too small to list and raise capital on Novo Mercado. It has listed nine companies and raised $37.05 million. Others are very new, such as NSE India’s Emerge platform, which was launched in 2012 and now has five companies listed. 10 Table 2. Information on SME Exchanges Total Number of Number of Average Total Capital Average Market Launch Target Companies and Companies Companies Market Exchange Current Sector Breakdown Raised since Issue Size of Cap as of Date Startups Listed since Listed as of Cap of Launch an IPO March Launch March 2014 Issuers 2014 No specific sector or type of company targeted. Post 5 NSE India 80% manufacturing, 20% service $14.4 $49.8 $10 2012 issue paid-up capital > 5 (no foreign $2.9 million Emerge industries million million million $4.16 million. Startups listings) allowed. No specific sector or type 71% financials, 15% industrials, 60 of company targeted. 7% technology, 5% basic $2.3 $38 JSE AltX 2003 106 (has foreign $2 billion $18 million Share capital > $200,000. materials, 1% consumer goods, 1% billion million listings) remaining sectors No startups allowed. No specific sector, type, 663a 70% electronics, 14.5% biotech or size of company $14.1 $12.4 $119 $180 GreTai 1994 1,133 (22 foreign and medical care, 8.4% traditional targeted. No startups business, 7.1% other billionb millionc billion million listings) allowed. No specific sector, type, 22% noncyclical consumer, 22% 9 BOVESPA or size of company IT, 22% public utilities, 11% basic $37.1 $18.5 2005 9 (no foreign — — MAIS targeted. Startups materials, 11% capital goods, 11% milliond million listings) telecommunications allowed. No specific sector or type 15% retail, 13% support services, of company targeted. 442 10% financial services, 9% IT, 8% WSE media, 8% technology, 7% $551 $3.54 2007 Issuer capital > $ 0.16 508 (11 foreign $1.1 million $8 million NewConnect construction, 5% health care, 5% millione billion million. No startups listings) investment services, 4% real allowed. estate, 16% other 9% agriculture, 4.5% apparel, No specific sector, type, 4.5% financial services, 13.6% 22 or size of company food and beverages, 54.5% $102 $358 $16 BIST ECM 2009 23 (no foreign $4.4 million targeted. Startups are industrial goods and services, 9% million million million listings) investment companies, 4.5% allowed. wholesale trade Source: WBG compilation of exchange information. Note: IT = information technology; — = not available. a. In addition to 663 listed companies on GreTai listed board, 253 companies (seven foreign) are registered with the GreTai Emerging Stock Board. b. Total capital raised on GreTai from 2002 to March 2014. c. The average size of an IPO on GreTai listed board between 2011 and 2013 is $10.5 million. d. Only two companies conducted an IPO on Bovespa Mais. e. Total capital raised through secondary offerings on WSE NewConnect is $595 million. 11 III. The Need for SME Exchanges The importance of SMEs to the economy and their financing constraints are well known (see Table 3). SMEs account for a large part of emerging market economies and their job creation. A recent WBG report found that SMEs are the biggest contributor to employment (above 60 percent) in developing countries. Although their contribution to economic fundamentals varies across countries—from 16 percent of gross domestic product (GDP) in low-income countries to 51 percent of GDP in high-income countries—they are a high percentage of firms. 5 Their ability to get funding is key to economic growth and job creation. For many SMEs, access to finance is a primary obstacle to growth. Recent International Finance Corporation (IFC) data show the financing shortfall for the 25–30 million formal SMEs in EMCs at around $1 trillion.6 For the reasons discussed above, SMEs are a priority for many EMCs’ development and growth agenda. They have, and will increasingly have, space in the policy agenda. Table 3. The Importance of SMEs Country SMEs as % of GDP SMEs as % of Firms SMEs as % of Employment India 20% — 40% South Africa 52–57% 91% 61% Taiwan — 98% 78% 20% (excluding Brazil 99% 60% medium) Poland 72% >99% 69% Turkey 60% 99% 76% Source: WBG compilation of exchange information. Note: — = not available. A. SME Financing: The Role of Exchanges SME exchanges are one of many options for SME financing along a spectrum or ladder that is frequently linked to the life cycle or stage of growth of the SME. This ladder typically progresses from the startup phase, which is usually funded by entrepreneurs’ capital and family and friends, to an early stage where debt is taken on through bank loans. After this the shareholder structure broadens to include venture capital (VC), and in a growth phase, private equity (PE) financing is often sought. Capital market funding is usually seen as being at the end of the financing spectrum. This funding life cycle is being increasingly compressed, particularly for high-growth companies in the innovative or technological sectors that are looking for capital or visibility at earlier stages. This is occurring as those companies observe the initial public offerings 5 Ayyagari, Beck, and Demirguc-Kunt, “Small and Medium Enterprises across the World: A New Database,” World Bank Group. 6 IFC Enterprise Finance Gap Database (2011). 12 (IPOs) of technology companies such as Google and Facebook on international exchanges and become familiar with the concept of equity valuation. This is relevant for SME exchanges as they consider which companies to target and how to create the regulatory framework to best fit the target companies. Generally speaking, the suitability of equity financing through an exchange compared with other sources of financing will depend on the SME’s requirements in terms of the capital and management support needed. More specifically: • Bank financing: Although bank funding is, and remains, a key source of funding for SMEs throughout their life cycle, it is not always sufficient or appropriate. Bank lending is often short term; and tends to be expensive with high fees and high collateral requirements due to informational asymmetries that create risks in assessing credit worthiness, low revenue per client, and the need for local presence. These collateral requirements can be difficult for SMEs to meet because they may not have enough of the conventional collateral required for bank lending. It needs to be paid back, which puts pressure on cash flows. Moreover, a sustainable business model imposes limits on an SME’s indebtedness or leverage ratio, which can constrain how much SME funding can be provided from bank loans. • Equity financing: Equity financing can help SMEs get beyond some of the constraints associated with bank financing because it is longer term, does not need to be paid back, and increases an SME’s ability to raise bank financing and take on debt. It can be provided: 1. From VC and PE firms: Is typically more suitable for smaller companies at an earlier stage of development than exchange financing, because a VC or PE partner can help the entrepreneur obtain strategic advice, technology, or support to grow and market their business. It can help the SME improve its overall operations, including governance and financial accounts in ways that can help the SME become a more suitable candidate for an exchange listing. 2. From an SME exchange: Is appropriate when the SME is less interested in obtaining management assistance or restructuring but needs capital to grow. It contributes two critical pieces: o By appealing to a broader, more diverse investor base, an IPO can provide access to capital without requiring the SME to relinquish majority control. SME exchanges link issuers requiring long-term financing with a diverse set of investors comfortable with taking equity market risk by providing an infrastructure and regulatory framework that addresses the key risks for both. Exchange financing often increases a company’s credit rating due to the transparency required from an exchange listing. It makes them sustainable by avoiding over-leverage in times of growth. o It provides early-stage financiers, such as PE or VC, with an exit vehicle, which can, in turn, encourage them to provide more early-stage financing from the comfort that having an exit provides, and allows them to recycle their investment. While many SMEs list to obtain financing, many others list to increase their visibility, advertise their products, gain credibility often associated with good governance and accounts, and where the SME exchange has a particular focus, such as technology or high growth 13 companies, win customer recognition that they are a company with those characteristics. The JSE AltX, WSE NewConnect, and GreTai exchanges highlight these as drivers for listings by SMEs on their exchanges. Thus, the level of new financing does not always have to be the barometer of success for an SME exchange. The SME may be obtaining other types of benefits, such as greater product sales, which also support its economic and employment growth. These sales may translate into the need for additional financing, and from equity exchanges, over time. As noted earlier, a full diagnostic needs to be done to determine whether a country needs an SME exchange, to evaluate such questions as: • Is there a sufficient number of SMEs that need funds and are willing to use an equity market to raise them (sharing ownership, disclose information, etc.)? • Is there a sufficient number of interested investors? • Is there a supportive macro- and political environment, broader legal and regulatory context, and regulatory capability to oversee the market? As is the case when considering the development of any marketplace, a full diagnostic would need to be done to assess the broader context and determine whether it is conducive to building an SME exchange. IV. Building an SME Exchange A. Structure of the Exchange 1. Legal Structure SME exchanges can typically be structured as (i) a separate board or market housed under the main market, (ii) part of the main board, and (iii) a completely separate exchange (see Table 4). (i) Boards or Markets Housed under the Main Market: Most SME exchanges are seldom stand-alone. They are usually a separate board or market housed under the main market, mainly because SME exchanges (a) benefit from the reputation and experience of the main board, which reassures market issuers and investors, and (b) they are seldom viable financially and often need to be subsidized by the main market because of the need to keep costs low for issuers and intermediaries and their smaller issue sizes, fewer companies, and lower liquidity, which translates into low listing and trading fees. The prospect of graduating to the main market may also be a draw for some SMEs. To successfully develop SME exchanges, the main market needs to be willing to accept some risk that the lower quality of the SME exchange in terms of type of companies listed, liquidity, investor perception, and disclosure could potentially impair the credibility of the main market. For example: 14 • NSE India describes Emerge as an SME platform. It is a separate board of the NSE. A major reason for choosing this structure was that the SME platform was not expected to be self-sustaining for the first few years of existence. • Bovespa Mais is described as a separate segment, essentially a board under the main exchange, and is considered one of the special corporate governance segments of BM&FBOVESPA, together with Novo Mercado Level 1 and Level 2. Although Bovespa Mais currently enjoys benefits and exemptions from fees, in the long run, the exchange expects Bovespa Mais to be a self-contained line of business. EU directives require that EU exchanges are classified as either (a) Regulated Markets, which have to adhere to stricter EU standards for listing and disclosure and are regulated by the national securities regulators, or (b) Alternative Trading Platforms (ATPs), which are considered separate markets operated by a Regulated Market operator and for which certain parts of the regulatory framework are less stringent. The operator is required to present the regulations for the ATP to the regulator for approval. ATPs are thus considered as markets regulated by the stock exchanges themselves (exchange-regulated markets) and are not overseen by capital markets regulators. ATPs offer more flexibility in listing and disclosure standards. To allow for less strict requirements for issuers, both AIM and NewConnect operate as an ATP. As such they are not obligated to comply with EU directives such as those regarding the issuing of a prospectus and can design regulatory frameworks that are less onerous for small issuers. (ii) Part of the Main Board: The Australian Securities Exchange (ASX) does not have a separate SME board. It has rules that change, or “graduate,” depending on a company’s size. Of its 2,200 listed companies, 1,900 are SMEs. Companies with a size of less than $300 million have more regulatory flexibility than those of more than $300 million. (iii) Stand-alone: GreTai Securities Market is one of the few SME exchanges that is completely stand-alone; it is not linked to the Taiwan Stock Exchange. This arose for historical reasons that may not be relevant to other exchanges. GreTai was launched in 1998 as an over-the-counter (OTC), not-for-profit market for nonlisted companies. As the exchange grew, the regulatory framework and trading system were developed. GreTai now has a listed board and recently developed an OTC Emerging Stock Board (ESB), which is a preparatory market where SMEs are required to list for at least six months before doing an IPO. GreTai EM has 253 companies with an average market size of $82 million, compared with the average market size of $180 million for GreTai’s listed board. This paper will refer to GreTai’s listed board when discussing the exchange. Table 4. SME Exchange Structures SME Exchange Subsidized by the Main Exchange Regulator Structure Board? NSE India Separate board SEBI Yes. Uses main board’s Emerge trading, clearing, settlement infrastructure, and related personnel. JSE AltX Separate board JSE Yes. Uses main board’s trading, clearing, settlement infrastructure, and related personnel. 15 Bovespa Separate board CVM Not directly. Some benefits Mais and exemptions of fees are cross-subsidized by the stock exchange. BIST ECM Separate board Capital Markets Board of Yes. ECM utilizes trading, Turkey and Borsa Istanbul clearing, and settlement infrastructure of main board. WSE Separate market WSE No NewConnect organized and operated by the WSE as an ATP GreTai Separate exchange Financial Supervisory No Commission Source: WBG compilation of exchange information. Note: ATP = Alternative Trading Platform. The legal structure of SME exchanges is often linked to factors outside the realm of market efficiency. Exchanges such as GreTai, Shenzhen Stock Exchange, and NASDAQ in the United States began life focused on SME listings or as alternative markets to other national blue chip segments. Such examples are mostly found in highly developed equity cultures that can support multiple listing venues. The legal structure of exchanges has significant strategic impact; for example, stand-alone exchanges are less likely to prioritize their largest listed companies “graduating” to a different marketplace or competitor. 2. Branding the Exchange A key question in considering if and when to develop an SME exchange is which SMEs are appropriate for exchange funding and listing, and whether a particular subsector should be targeted. That is, should the exchange target: • SMEs in general • A certain type of company, and if so: 1. Only high-growth SMEs 2. Highly innovative companies such as technology, hardware, or product innovators 3. Other This decision is linked to how the exchange brands itself, that is, as an SME exchange, a growth market, or something else. The exchanges in the working group had mixed approaches. A key starting point is that all SME exchanges should focus on growing companies. SMEs that are not growing will not need the capital an exchange can provide and may not be inclined to use the exchange for advertising either. They may resist sharing information with outsiders; the drive for funding will not be strong enough to overcome this reluctance. The focus should be on “gazelles” from the start. These should be companies that do not meet the requirements of the main market or board. 16 Several exchanges, such as GreTai Securities Exchange, are seen by the market as listing companies with high growth opportunities. This publicly accepted image is reflected in the price earnings ratios of the two national stock exchanges: GreTai with relatively more growth opportunities has 30 times price earnings, whereas Taiwan Stock Exchange, which has larger more mature companies, trades at a lower 18 times price earnings. JSE AltX brands itself as a growth market; however, it has listed companies that fall outside the medium-sized entrepreneurial companies. NSE India Emerge brands itself as an SME exchange; however, it has a sub-platform aimed at startups that is branded as a growth market. Exchanges such as NewConnect and NSE India Emerge prefer particular types of gazelles, in this case highly innovative companies such as technology, hardware, or product innovators. These companies typically are comfortable with equity market valuations, and many have already been exposed to early-stage financiers such as PE and VC firms and thus have improved accounting and management structures that prepare them for an exchange listing. There is clearly a strategic trade-off on how an SME market is branded. If the market favors listings from high-tech, high-growth companies, it may result in higher valuations for listed companies but at the expense of excluding other companies in need of financing. In addition, a market heavily weighted toward one sector of the economy or one type of investor will have difficulty surviving a downturn in its core market, as was the case for Neuer Markt in Frankfurt. 3. Graduating to the Main Board Given that most exchange-listed SMEs will be growth companies, the question arises as to whether to allow and/or encourage companies to graduate to the main board if there is a legal distinction between the two markets, and what impact that will have on the SME exchange’s sustainability. The decision is often tied to the SME exchange’s profitability and subsidies from the main exchange. Most exchanges encourage graduation, particularly where the larger exchange subsidizes the SME market, because the SME exchange is then seen as a feeder of pipeline companies for the main board: • The JSE’s AltX was created specifically to allow small companies to raise capital and act as an enabler for their growth, eventually resulting in their listing on the main board. AltX listing requirements state that when issuers reach the stage where they comply with the main board criteria, the JSE may transfer their listing to the main board. Since it started, AltX has seen 24 of the 106 companies that have listed graduate to the main board on a voluntary basis. • Bovespa Mais companies enjoy benefits and exemptions from fees of the stock exchange because Bovespa Mais is subsidized by the stock exchange. In return, it is expected that its companies will migrate to the main market. • NSE India Emerge has a simple process for migration to the main board: All companies with equity capital greater than $160 million have the option to migrate to the main board with a simple process including a special resolution by a majority of nonpromoter shareholders, and a compulsory migration is required when a companies’ equity capital surpasses $400 million. 17 • TSXV companies voluntarily graduate to the main board. Although it is more expensive, the main board is viewed as having more cachet. Graduation has pros and cons. On the plus side for the SME exchange, graduation frees up often limited institutional investor appetite for SMEs and allows successful companies to benefit from the main board’s greater liquidity, investor pool, and credibility. Allowing graduation, however, implies by definition losing the more liquid and larger companies. Not all SME exchanges allow graduation. Companies that list on Chinext or the SME board of the Shenzhen Stock Exchange are not eligible to apply for a subsequent listing on the country’s larger exchanges. Table 5 shows graduation requirements that must be met, in addition to first meeting the main board’s standard requirements. Table 5. Graduation to the Main Board Allow/Encourage No. of Companies Exchange Requirement Graduation? Graduated May graduate after a minimum of two NSE India years on the SME platform; migration Yes None Emerge policy is in place, specifying paid-up equity, profitability JSE AltX Yes Meet the requirements of the main board 24 312 to Taiwan GreTai Yes Nothing additional Stock Exchange. Must comply with main board rules (if Bovespa Novo Mercado: 25% free float and 20% Yes None Mais independent board members, among other rules) Capital requirement to be listed on main WSE market is reduced for companies previously Yes 26 NewConnect listed on NewConnect (€12million vs. €15 million) BIST ECM Yes Must have more than 250 shareholders 1 Source: WBG compilation of exchange information. A. Market Participants 1. Issuers and Issuance What size company to allow on the SME exchange and whether to implement minimum size requirements are key considerations. The experience across emerging market exchanges varies considerably. Again, Table 1 notes how an SME is defined in different countries. As shown in Table 6, a wide variety of company sizes are served by SME exchanges, from NewConnect’s 68 percent of companies with a market capitalization below $5 million to GreTai’s 30 percent above $100 million. 18 • WSE NewConnect has brought very small companies to market: 68 percent of companies on NewConnect have a market capitalization of less than $5 million, and 30 percent are even smaller than $1 million. As of March 2014, the average market capitalization of a company is $8 million, and the average size of an initial offering is around $1.1 million. • GreTai has 663 companies listed, as of March 2014; the average market capitalization of companies is $133 million. The average IPO size is $14.60 million for 2011, 2012, and 2013. The average market size of a GreTai ESB company is smaller at $82 million. • Since 2011, Bovespa Mais has targeted a new generation of entrepreneurs with medium- sized companies (not only the traditional family owned) that wanted to go public but were too small to list and raise capital on Novo Mercado. These companies even considered listing outside of Brazil Table 6. Company Sizes (Market Capitalization) Served by SME Exchanges % between $5 % between % between % below $5 % above $100 Exchange and $20 $20 and $50 $50 and $100 million million million million million NSE India 0% 0% 20% 80% 0% Emerge JSE AltX 35% 40% 12% 8% 5% GreTai 0.7% 9% 32% 27% 31% Bovespa Mais 0% 50% 50% 7 0% 0% WSE 68% 23% 7% 1% 1% NewConnect BIST ECM 9% 55% 36% 0% 0% Source: WBG compilation of exchange information. Two questions frequently raised are whether to allow startups and micro-companies. It is generally accepted that micro-companies are not suitable for capital markets, because costs such as prospectuses, annual general meetings, and advisors are too expensive and the personnel requirements to meet ongoing listing requirements are not available. Often, however, policy makers push for them to be included, because they make up the bulk of SMEs. Allowing startups requires a higher tolerance for failures and challenges to quality that may be damaging for the exchange’s reputation, particularly in the early years, when a loss of investor trust in the market’s integrity is extremely hard to mend. • NewConnect allowed startups to list but then stopped after a number of startups failed or changed their business model after listing. It now has minimum size requirements of approximately $160,000 in own equity and requires financial statements for one year prior to listing. 7 Only two companies have conducted an IPO and therefore have a market capitalization based on public prices. The other companies’ shares are not traded on the market. 19 2. Investors Two main questions are asked concerning investors: who should the investors be, and how should they be regulated and supported? Investors in SME exchanges tend to be local, and mostly retail. Local because information about SMEs is typically more available to local than to foreign investors, and predominantly retail because, for many institutional investors, SME issues are too small and lack the liquidity, reputation, access to information, governance, and risk profile they need. At the same time, retail investors can be scared off by the potential risks of investing in SMEs. Moreover, the retail investor base in many EMCs is small, raising questions about the viability of the exchange. Several successful SME exchanges have a knowledgeable and active retail investor base. However, as with most marketplaces, a mix of retail and institutional investors is ideal. The participating exchanges evidenced both these situations and related some experiences on how to address them. • As noted in Table 7, 69 percent of NewConnect’s investors are individual, and 24 percent are institutional. The exchange was built mainly by retail investors. The dominance of retail investors is linked to several factors, most notably: o Retail investors are comfortable with a higher risk profile (Polish retail investors are the most active investors in the derivatives market, which indicates their high risk appetite). o They manage their risk by using a portfolio approach, investing in a number of SMEs with the expectation that some will fail but a small percentage will earn high returns. o They get support from the Association of Retail Investors, which supports listed SMEs and holds a twice yearly event for SMEs to meet retail investors. SMEs have a stand at no cost and a platform to market their company. • TSXV and AIM are dominated by retail investors but have large institutional investor bases that they built over time through outreach and education, particularly educating institutional investors on the benefits of using a portfolio approach to investing in SMEs. • AltX suffers from a lack of institutional investors, mostly because their investment mandates have size and liquidity restrictions, and AltX markets to retail investors. Lack of institutional investment together with the low savings and investment culture in South Africa are the key reasons why the AltX market is not growing. • Like AltX, Bovespa Mais faces challenges developing a domestic investor base. It is working to increase the number of local investors, but this is a challenge for the main board as well. Seventy percent of investors in main board IPOs are foreign. They are looking for large opportunities and high liquidity—and do not want to invest in small IPOs. • Foreign investors are interested in both exchanges in the Toronto Stock Exchange Group; however, this is less likely for EMC SME exchanges. Exchanges that rely mainly on individual investors need to give particular consideration to protecting them. Some exchanges such as NSE India Emerge have restricted investing in SMEs to institutions and high-net-worth individuals who know how to evaluate risk. The Security and Exchange Board (SEBI) has set minimum investing and trading amounts at Re 20 100,000 and imposed minimum trading lots of that amount. However, this excludes India’s large retail investor base from the SME market, reducing liquidity. Table 7. Investor Types of SME Exchanges Domestic Investors Foreign Exchange Retail Institutional Investors NSE India Emerge 90% 10% 0% JSE AltX — — — GreTai 84% 10% 6% Bovespa Mais 15% 55% 18% WSE NewConnect 69% 24% 7% BIST ECM — — — Source: WBG compilation of exchange information. Note: — = not available. C. Regulations, Fees, and Other Requirements Given the small size of SME issues, a key challenge is to reduce the costs in time and money of issuance so it is economically viable and doable for the SME, but in ways that do not create prudential problems for the investors. Regulatory requirements cannot simply be shrunk with regard to the main board until they become attractive to the issuer. Getting the right regulatory balance is at the heart of the challenge in developing an SME exchange. Workable structures are being employed in different exchanges that involve reducing fees and preparatory time without significantly reducing prudent elements such as the content and value of disclosure and transparency. 1. Workable Cost Structures Time and money are key reasons why many SMEs hesitate to list on an exchange (see Table 8). Exchanges such as NewConnect and Bovespa Mais find that IPO costs of less than 5 percent are workable for most SMEs, but are still not feasible for very small companies. Bovespa MAIS and NewConnect estimate all-in IPO costs as 4.5 percent. Many exchanges are lowering exchange and regulatory costs for issuers without significantly reducing the quality and quantity of information provided to investors, most notably: i. Lowering or waiving fees for listing, custody, and market maker services: • The Borsa Istanbul lowered listing, post trade, and custody fees to one-tenth of the normal market fee and gave a 50 percent discount on market makers fees for BIST ECM. 21 • NSE Emerge provides subsidies across the spectrum, including not charging listing or transaction fees. With such low fees and small number of companies listed, NSE Emerge needs to be subsidized by the main board during its startup phase. ii. Reducing ongoing costs: These costs can be high, such as for information disclosure and investor relations. Disclosure costs and investor communications can be reduced by using the exchange to disseminate information and waiving requirements for printed documents. iii. Reducing financial services fees: Although the SME exchange can lower some costs, advisor, legal, and brokerage fees can be high, and the exchange cannot often directly influence them. It can, together with the capital markets regulator and other capital market entities, help create a competitive environment for intermediaries and advisors by encouraging a number of these intermediaries to enter the market. Table 8. Cost Structure of SME Exchanges Exchange Cost Structure NSE India About 40% of main board costs. Emerge JSE AltX A separate fee structure exists for initial listing of securities and annual listing fees. For 2014, the cost of initial listing is capped at $2,800, and annual listing fees are capped at $3,000. Documentation fees remain the same as main board applicants. GreTai The cost of initial listing is a flat rate of $16,667 (NT$500,000). The after- listing annual fee is based on company capitalization. Bovespa Mais Exempts the company from a number of fees, such as register fee, offering liquidity fee, and gradual discount on annual fee until fourth year. WSE Fees related to trading are based on flat rates and do not depend on company NewConnect capitalization, at around $1,000 a year. BIST ECM Exchange and depository fees reduced to 1/10th of the main market. Capital markets board fees reduced to 1/20th. Registration fee of 0.01% of offering value (0.2% for main market). Source: WBG compilation of exchange information. 2. Reducing Regulations and Protecting Investors A key challenge with SME markets is how to create a regulatory regime that SMEs can meet and that achieves the prudential needs of the investors as well. The regulatory requirements cover performance, disclosure, and governance requirements. These may be lowered, compared with the main market, to reduce costs to the issuer. SMEs can be more risky than larger companies, although they are also less complex; lowering regulatory requirements can reduce investor protection and investor confidence. i. Easing Entry Requirements To facilitate the listing of smaller companies that have been in existence for a short period of time with short profit histories, many SME exchanges relax entry requirements compared with the main board, as shown in Table 9. Requirements that can be lowered concern: 22 • Performance/earning and size (company size, minimum market capitalization) • Number of shareholders • Percentage of free float. GreTai has reduced capitalization requirements, and WSE NewConnect reduced earnings and entry requirements compared with the main market. Table 9. Entry and Prospectus Requirements Exchange Minimum Entry Requirements versus Main Board Prospectus Requirement NSE India • 3-year track record vs. 3 years of profitability • Same as main board Emerge • Minimum of 50 shareholders in the IPO vs. 1,000 for the main board JSE AltX • Share capital of >$192,000 vs. $240 million • Same as main market • No profit history required. The applicant issuer must produce a profit forecast for the remainder of the financial year during which it will list and for one full financial year thereafter, unless the applicant provides historical financial information for 3 years. • No pretax profit applicable vs. $770,000 • Business model and plan in place, management team, and financial director • Shareholder spread of 10% vs. 20% • Number of public shareholders 100 vs. 300 • Free float 10% of each class of equity security • The directors of the issuer, as well as the Designated Advisor, must present, in person, a detailed business plan (including but not limited to historic and forecast financial information) to the AltX Advisory Committee before being granted a listing • Subsequently, the AltX Advisory Committee shall advise the JSE as to the eligibility of the issuer GreTai • Minimum $1.64 million paid-in capital • Identical to the main • Operating history of 2 full financial years market • Profitability: for the last year, no accumulated losses, minimum net profit before tax of 4% of the capital, or for each of the last two years, minimum yearly net profit before tax 3% of the capital, or for the last two years, minimum average yearly net profit before tax 3% of the capital and the net profit of the last year higher than the previous year, and the last year’s net profit must be more than $0.13 million • Free-float shareholding (minimum 300 minority shareholders, with overall holding >20% of the total outstanding shares) • Must have been registered in the ESB for at least 6 months • For qualified “high-tech” and “innovative” companies, profitability and operating history requirements can be waived. Companies can apply for the “qualification certificates” with the relevant government agencies. Bovespa Mais • No minimum size requirement • IPO prospectus • No profit or operational history requirement required • Start-ups to be approved by Securities Listing 23 Commission of BM&FBOVESPA • Free float of 25% in 7 years WSE • Audited financial statement for last financial year • Same as main market NewConnect required (since June 2013) • For offerings of <$3.5 • Minimum capital of issuer increased from Zl 100,000 to million an information Zl 500,000 memorandum may be • A minimum of 15% of shares must be held by at least considered as an 10 shareholders, each of whom holds no more than 5% admission document of the total number of votes BIST ECM • No quantitative criteria such as profitability, company • Same as main board age, or capital size required for IPO • Year-end financial tables required • In private placements, prospectus and circular not required for private placement, instead a simplified Trading Information Form. Source: WBG compilation of exchange information. ii. Private Placement Many exchanges allow or have plans to introduce the ability for SMEs to list through a private placement (termed “listing by introduction”) as well as public offering (see Table 10). This reduces requirements such as to produce a prospectus if the placement is made to a restricted number of investors. Private placement not only reduces costs by removing the more expensive and onerous public offer requirements, but also often reduces the time it takes to come to market. As is common with private placements, given the reduced information requirements, shareholders are restricted by type, for instance, to high-net-worth individuals or institutional investors who are assumed to be better able to evaluate risk, and/or by imposing a maximum number of shareholders. • WSE NewConnect limits the number of investors in a private placement to 149, although the actual number is usually closer to 10 to 20 investors. Most NewConnect listings (70%) were issued through a private placement, attesting to its more attractive structure. • NSE Emerge and JSE’s AltX also have a private placement mechanism. Bovespa Mais is likely to introduce one in late 2014. It is important to note that once listed by private placement, SMEs have to comply with the ongoing disclosure and governance requirements of the SME exchange, because once their shares are traded on the secondary market they are open to all investors. In some cases, shares bought in a private placement cannot be sold during a lock-up period that allows the company time to meet the disclosure requirements of the exchange. Experiences with private placement have not been hassle free. NewConnect faced an unanticipated problem regarding minority investor rights as companies decided not to list after organizing a private placement in which investors were locked in and had no market through which to exit. Polish investors approached the exchange for recourse, but the exchange was unable to intervene because the listing had not occurred. 24 Table 10. Do SME Exchanges Allow Private Placements? Exchange Private Placement NSE India Emerge Yes JSE AltX Yes, without any restriction except in the Companies Act. Requirements: 50% of the shareholding of each director and the Designated Adviser held in trust from the date of listing until the date the financial results are released; 50% of the shareholding in trust released in the first year thereafter and the remainder after that. GreTai Yes. Shareholder restriction: 35 shareholders maximum and 3 years lock-up period. Bovespa Mais No. CVM likely to introduce a restricted offering, (set number, qualified investors, lower disclosure requirements) in late 2014. WSE NewConnect Yes. Maximum of 149 shareholders. Informational document approved by an Authorized Adviser and information memorandum replaces prospectus. BIST ECM Yes. Maximum of 100 shareholders. No obligation to issue prospectus and circular, instead trading information form. Only new shares allowed for private placement, and sales by a shareholder after listing are not allowed. Source: WBG compilation of exchange information. iii. Reducing Disclosure Requirements It is typically thought that to achieve an attractive cost structure for issuers and facilitate issuance, disclosure content for SMEs needs to be significantly reduced relative to the main board requirements. On the contrary, most SME exchanges do not reduce these requirements because of the inherently riskier nature of investing in SMEs. Investors need adequate and clear information. In fact, some SME boards, such as ChiNext, have higher disclosure requirements than the main board (see Table 11). Although content disclosure is not often reduced, other disclosure requirements can be amended to lower costs in time and money. Examples found in many SME exchanges are the following: • Allowing longer time to prepare reports: In addition to making the preparation less intense, this can reduce costs because it moves financial report verification out of high peak periods for auditors and accountants. Brazil plans to give SMEs more time to prepare reports, 60 days for SMEs compared with 45 days for main board companies. TSXV allows 15 days longer for quarterly reports and an extra 30 days for the production of annual reports. • Reducing the frequency of reporting: NSE Emerge requires half-year reporting for SMEs compared with quarterly for the main market; NewConnect is semiannual compared with the main board’s quarterly requirement. To compensate for reduced reporting, listed companies should be encouraged to increase their communication with investors. • Requiring only online reporting through exchange websites, and remove requirements to print reports. Websites can also be used to reduce the cost of investor relations and communications more generally. 25 Table 11. Reduced Disclosure Requirements Exchange Content Requirements Frequency of Reporting Form of Publication NSE India Similar to main board Half yearly vs. quarterly Emerge JSE AltX Similar to main board Same as main board, Announcements must be biannually published on SENS, the issuer’s website (where one exists) and on the AltX website. This is only a minimum, and the JSE encourages voluntary publication in the press. GreTai Same as main board Same as main board In both paper and electronic form Bovespa Mais Same as main board Same as main board Exemption from publishing in printed newspaper for companies with market cap